Estee Rosen - Founder and General Manager

In January 2006, after 15 years of experience in the consumer health business, Estee Rosen decided to use her accumulated expertise and networking and establish her own company by the name of Blueyes.

Estee brings her 10 years of experience as the General Manager of Novartis Consumer Health Israel, her extensive knowledge, out-of-the-box thinking and feel for the market to every new category and project she embarks upon. 

One of Estee’s most significant traits, and one which contributed to her on-going success, is her innovative and creative management skills as well as her ability to study any new market and get a complete picture of its potential and where it is headed. During her time in Novartis, sales in Israel had been multiplied almost eightfold. Also, the company climbed up to be the second ranked company in the OTC market, building strong brands that ended up with more than a 50% share of the market.

In 2004 Estee was also a nominee for the Ernst & Young Entrepreneur of the Year awards.

Her strong know-how, experience and networking with both regulators and the Israeli retail chains, has given her the credibility and strength to establish Blueyes; a company, which in a surprisingly short amount of time, accumulated an impressive track record.
Estee Rosen

בלואייז בע''מ, רחוב ברקת 9, פתח תקווה 4934829. טל. 03-5329557 פקס. 03-5329593